Kith X Columbia SS24
Kith & Columbia take a trip together in their latest SS24 Campaign. Focusing on camping, the collection consists of all your hiking and fishing essentials for the warmer season ahead.
Explore an energic palette reminiscent of a camping landscape—bright yellow symbolic of the sun, red for campfires and deep green hues matching the forest. This collection balances style with functionality, combining Kith design with Columbia’s suite of technologies. Omni-Tech™ waterproof and breathable material keeps you dry and comfortable in rainy or wet conditions. Omni-Shield™ repels water and prevents stains. Omni-Wick™ fabric is designed to wick moisture away from the body, keeping you dry and comfortable during physical activities. Omni-Freeze™ ZERO Ice is the most advanced active cooling technology in the industry with touch-activated cooling fabric and a sweat-activated pattern—ideal for long camping trips in hot weather. Omni-Shade™ Sun Deflector is a breathable sun protection that blocks harmful UV rays using reflective dots to deflect sunlight, so you feel cooler and safer in the sun.
The apparel offering is inclusive of outerwear, shirting, vests, pants and shorts. Standouts include the Madison Jacket 2.5L, Wind Anorak, Utility Vest, and Deflector 2.0. Our signature Madison style is upgraded with Omni-Tech waterproof and breathable material. This outerwear style is the epitome of aesthetic function—featuring cobranded artwork in two distinct colorways with plenty of storage pockets. The Wind Anorak, another outerwear style, is crafted from 100% nylon and features a minimalistic design with water-repellant Omni-Shield technology. Discover the ultimate camping vest in the Kith for Columbia Utility Vest. With seven self-draining, zip-closed pockets, this style is perfect for carrying camping gear while staying cool. The Deflector LS 2.0 is a lightweight polyester longsleeve with built-in Omni-Freeze ZERO Ice & Omni-Shade Sun Deflector tech and an all-over Kith Monogram ombré design. Finished with a sunglass cleaning patch.
Kith for Columbia 2024 releases this Friday, April 12th at 11AM EST/CET at Kith shops and on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App. The Kith for Columbia Camping Equipment collection will be available today at Kith shops and on Kith.com, CA.Kith.com, EU.Kith.com & the Kith App.
