Jekeun: SS23
The brand’s philosophy is informed by Cho’s interest in psychology, specifically how we reconcile our internal self with the person we present to the world. The choices we make daily on what to wear extend beyond our wardrobes – using an arsenal of clothes, masks, actions and behaviours we dress up for theworld around us as the people we think we should be. In an interplay between the choices we make, and the judgments of others - we wear what people can understand in order to be treated well.
The fundamental paradox of fashion speaks to this at its core; at once a promise of self-expression, and a uniform of trends.
Credits
Styling & Production: @watervalue_
Photography: @josh.david.payne
Hair: @myujisato
Make-up: @soda_mua
Models: @ole_dautzenberg @joe.marchenkov @thsburke
Team Manager: @mandol_
Photography Assistant: @_______petar
Assistant: @jade.annalise
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