Noki: SS23
Noki was, is, and always has been the original anarchist to fashion waste and sustainability issues. Originating from the 90’s Shoreditch DIY rave scene, his upcycled textile “franken-fashion” college style gave rise to the Dr. Noki moniker, revolutionary then, revolutionary now. As we sleepwalk ever further towards to edge of environmental, economic, and social collapse, Noki’s fearless and uncompromising visual message and anti-establishment narrative has never been more poignant or more powerful.
Conceived as a critique on capitalism and challenge to consumerism, and was heavily inspired by Katie Leasn’s Adbusters, founded in 1989 as “a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of theinformation age” Provocative, playful, pioneering – Dr Noki’s anti-fashion aesthetic is a visual rhetoric for today’s age, the mood of the times, and the voices of tomorrow’s generation.
Show Credits
Artist / Custom Build Designer: Noki
Creative Director / Stylist: Kim Howells
Styling Assistants: Chantal Diane, Bethany Chawner, Jessica Carter, James Gill
Show Producer: Ryan Lanji
Lead Hair: Nick Irwin for Schwarzkopf Professional using Session Label
Thank you to Noki's Rag Suppliuers: Re_Skinned / Jackalope
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CAMPAIGNED THROUGH A STRIPPED-BACK VISUAL NARRATIVE THAT EMPHASIZES MOVEMENT, IDENTITY, AND ATHLETIC EXPRESSION.