"MORPHWEAR, ELEVATED"; Oakley SS27 Rewires Milan
milan fashion week has kicked off Oakley showed its Spring/Summer 2027 collection, staging the debut in a raw industrial hall with wall panels reading "OAKLEY LATITUDE 027 | NORRMENWEAR, ELEVATED." The presentation followed January's FW26 Savona Creative Outpost at Via Savona 56, which first positioned the brand as a full apparel player at Milan Men's Fashion Week, and SS27 pushed that same futuristic, sport-born language into summer systems.
The edit was head-to-toe Latitude gear: a brown and a gray technical mesh vest, sleeveless knits, khaki cargos, a pink long-sleeve, and a beige technical jacket shown in close-up product slides, plus three bronze mannequins in utility jackets, caps and crossbody bags. Footwear centered on the black Factory Team Edge Icon sneaker and the Chop Saw Mule slip-on, with backpacks and copper-framed goggles completing the look. A parallel night activation at the San Babila flagship added a DJ and crowd interviews, tying the runway to the street.
After opening the season in April with Ms. Lauryn Hill and her family in raw denim, Denim Tears rolled out a second chapter that puts New York style documentarians in front of the lens.