closer look: under armour x 424inc capsule collection

CatwalkSS27
Written By Adam Gaffey

MARKING THE FIRST CHAPTER OF THEIR NEW PARTNERSHIP, UNDER ARMOUR AND 424 INTRODUCE A DEBUT CAPSULE THAT MERGES PERFORMANCE HERITAGE WITH GUILLERMO ANDRADE'S DISTINCTIVE DESIGN LANGUAGE. ROOTED IN THE INTERSECTION OF SPORT, STREETWEAR, AND MODERN UNIFORM DRESSING, THE COLLECTION REINTERPRETS UNDER ARMOUR'S TECHNICAL DNA THROUGH 424'S MINIMALIST LENS, PAIRING ELEVATED FABRICATIONS WITH A MUTED PALETTE, PRECISION TAILORING, AND FUNCTIONAL DETAILS.

CAMPAIGNED THROUGH A STRIPPED-BACK VISUAL NARRATIVE THAT EMPHASIZES MOVEMENT, IDENTITY, AND ATHLETIC EXPRESSION, THE DEBUT CAPSULE ESTABLISHES A NEW CREATIVE DIRECTION FOR BOTH BRANDS—ONE THAT BLURS THE BOUNDARIES BETWEEN PERFORMANCE APPAREL AND CONTEMPORARY FASHION.

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Adam Gaffey https://www.instagram.com/a.d.a.m.joseph/
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