Latimmier SS24
Written By XYZ Official
Latimmier is a Helsinki-based ready-to-wear label launched in 2022 by designer Ervin Latimer. Latimmier is designed for anyone who wants to express masculinity with their clothing.
Latimmier's design story is rooted in the queer legacy of ballroom, and in the dissection and subversion of historically masculine silhouettes and materials with a contemporary approach. Latimmier challenges both who can perform masculinity, and what kind of clothing can be used to do that.
Featured
Built for layering chains over tees. As always, handcrafted sterling silver, made in Barcelona.
No campaign film, no big graphics — just four film-grain slides of models in sun-washed basics.

Around 2022, Alo realized its best customers' boyfriends were stealing their Airbrush leggings for the gym.