SS24, Catwalk XYZ Official SS24, Catwalk XYZ Official

Masha Popova SS24

If Masha Popova’s debut spring/summer 2023 runway show, entitled RUSH, was a fast-paced drive around the block, then her sophomore catwalk outing, MONSTER – a “seasonless” offering that combines AW 2023 and SS 2024 – is a thrilling, adrenaline-fuelled ride. Seated in a monster truck, to be precise.

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SS24, Catwalk XYZ Official SS24, Catwalk XYZ Official

Latimmier SS24

Latimmier is a Helsinki-based ready-to-wear label launched in 2022 by designer Ervin Latimer. Latimmier is designed for anyone who wants to express masculinity with their clothing.

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AW23, Lookbook XYZ Official AW23, Lookbook XYZ Official

Latimmier AW23

Latimmier is a Helsinki-based ready-to-wear label launched in 2022 by designer Ervin Latimer. Latimmier is designed for anyone who wants to express masculinity with their clothing.

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Lookbook, AW23 XYZ Official Lookbook, AW23 XYZ Official

Vain AW23

VAIN is an interdisciplinary fashion label, founded by Creative Director Jimi Vain and CEO Roope Reinola, that has in its short span of existence gathered a cult-like following.

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