Vain AW23

LookbookAW23
Written By XYZ Official

VAIN is an interdisciplinary fashion label, founded by Creative Director Jimi Vain and CEO Roope Reinola, that has in its short span of existence gathered a cult-like following.

VAIN and it’s story is a testament to the very nature of what it means to be creative in the Digital Age. Subtle cultural references and extreme attention to detail are the defining hallmarks of VAIN. In an evermore technocratic world, it’s sometimes easy to forget that what brings us together as humans is the love we have, and VAIN is all about love.

Photographer: Chris Vidal Tenomaa

jimivain.com

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