DSQUARED2 CELEBRATE NEW BOND STREET STORE
dean and Dan threw the doors open at 67 New Bond Street for the Spring/Summer 2026 launch. It was billed as a cocktail + DJ set, and that's exactly what it was: invite cards over denim pockets, the boutique lit up after-hours, and 10 Men Magazine in the room filming the whole thing. The brand's own recap went live the next morning as "last night in London."
Inside, it felt less like shopping and more like a house party with a merch table. Pioneer decks up front, champagne flutes moving through the racks, and the product wall doing the talking — graphic button-ups, leopard tanks, camo cargos, and the cap wall everyone photographed: "FUCKIN FREEZIN," "LIFE'S A BITCH," "DSQ2 BROS." Culture Zoo's carousel caught the crowd — Fedez, Memphis Depay, Michèle Lamy and Dean Caten all in DSQUARED2, while Simon King posted his own handheld recap thanking @sergiocatenaro for the pull.
STREET STYLE
The early-2000s are officially back in the luxury lane. On Thursday, May 28 at 9am PST, Sporty & Rich — the LA label founded by Emily Oberg in 2015.