REPRESENT X THE BEACH BOYS: GOOD VIBRATIONS
REPRESENT TAPS INTO THE TIMELESS SPIRIT OF THE BEACH BOYS FOR A CAPSULE THAT REINTERPRETS THE BAND'S LEGACY THROUGH A CONTEMPORARY LENS. DRAWING FROM VINTAGE TOUR MERCHANDISE, SUN-FADED GRAPHICS, AND THE ICONOGRAPHY OF CALIFORNIA SURF CULTURE, THE COLLECTION BLENDS REPRESENT'S PREMIUM CRAFTSMANSHIP WITH A SENSE OF NOSTALGIA THAT FEELS BOTH AUTHENTIC AND MODERN.
CAPTURED THROUGH A CAMPAIGN THAT EVOKES ENDLESS SUMMER DAYS, THE COLLABORATION CELEBRATES THE ENDURING INFLUENCE OF THE BEACH BOYS WHILE REINFORCING REPRESENT'S ABILITY TO TRANSFORM CULTURAL ICONS INTO ELEVATED CONTEMPORARY ESSENTIALS.
ANCHORED BY THE FUELCELL REBEL V5 AND FUELCELL SC ELITE V5, THE COLLECTION PAIRS RACE-READY FOOTWEAR WITH TECHNICAL APPAREL.
Three shapes to start: the Adventurer, which is your classic rectangle; the Fury, chunkier and bolder; and the Meta Glasses by Kylie Jenner
STREET STYLE
CAMPAIGNED THROUGH A STRIPPED-BACK VISUAL NARRATIVE THAT EMPHASIZES MOVEMENT, IDENTITY, AND ATHLETIC EXPRESSION.
Oakley took Milan Fashion Week out of the tailoring houses and into a concrete hall on June 19–20, unveiling Spring/Summer 2027 under the Latitude 027 banner.
The Bowery-based speaker design studio and hi-fi listening space — teams with adidas Originals at the new 135 Spring Street flagship.
Cody Wong measures progress in full circles. Originally from Donegal and now based in Dublin, he first encountered dance music through his cousin's decks as a teenager
Manchester techno institution Teletech isn't just throwing parties in 2026, it's dressing them. Today marks the drop of their May drop.
Date: FRIDAY 7TH AUGUST, 2026
Time: 2.00pm - 10.30Pm
Space: Palmerstown House, Estate, Naas, Co. Kildare, W91 FK10
Date: SATURDAY 1ST AUGUST, 2026
Time: 2.00pm - 10.30Pm
Space: Palmerstown House, Estate, Naas, Co. Kildare, W91 FK10
Date: SATURDAY 6TH june, 2026
Time: 2.00pm - 3.00am
Space:The Racket Space, Cross Guns Bridge, Drumcondra, Dublin 9, D09 XW44

THE COLLABORATION CELEBRATES MUSIC, MOVEMENT, AND SELF-EXPRESSION, REINFORCING THE GROWING DIALOGUE BETWEEN LUXURY FASHION AND CONTEMPORARY NIGHTLIFE CULTURE.