LOEWE Fall Winter 2026 Pre-Collection

Jack McCollough and Lazaro Hernandez aren’t easing into LOEWE. After their sun-drenched SS26 debut in February, the duo’s second campaign lands today — the Fall Winter 2026 pre-collection — and they’ve traded poolside humidity for volcanic rock.

Shot by Talia Chetrit on Tenerife, the campaign was released in stores and online May 28. It’s the continuation of what LOEWE calls a “vital, sensual language” — less about seasonal trends, more about texture meeting landscape.

Chetrit frames the collection against Tenerife’s black sand, basalt cliffs and wind-bent scrub. The light is hard, almost white. There’s no studio polish; skin looks salty, hair is pushed by wind, leather catches glare. V Magazine described it as the “instinctive, effortless energy shaping LOEWE’s new era” — and it reads that way: clothes worn, not displayed.

STREET STYLE

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