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Sporty & Rich "Rich Girl"; Velour, Rhinestones & a Blue Countach
Campaign, Fashion, SS26 Adam Gaffey 16/06/2026 Campaign, Fashion, SS26 Adam Gaffey 16/06/2026

Sporty & Rich "Rich Girl"; Velour, Rhinestones & a Blue Countach

The Sporty & Rich "Rich Girl" collection slated for June 18 trades the brand's usual country-club whites for a full Y2K rich-girl fantasy shot.

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SPORTY & RICH X JUICY COUTURE COLLABORATE
Fashion Adam Gaffey 26/05/2026 Fashion Adam Gaffey 26/05/2026

SPORTY & RICH X JUICY COUTURE COLLABORATE

The early-2000s are officially back in the luxury lane. On Thursday, May 28 at 9am PST, Sporty & Rich — the LA label founded by Emily Oberg in 2015.

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