SPORTY & RICH X JUICY COUTURE COLLABORATE
Y2K Velour Gets a Wellness Glow-Up
The early-2000s are officially back in the luxury lane. On Thursday, May 28 at 9am PST, Sporty & Rich — the LA label founded by Emily Oberg in 2015 around country-club activewear and '90s proportions — drops a limited collaboration with Juicy Couture, the brand that defined Y2K with its rhinestone velour tracksuits.
Sporty & Rich teased it first with a dead-quiet Instagram reel: a bubblegum-pink slider phone on a white backdrop, its screen flashing "Juicy Couture" and "Sporty&Rich" between heart icons while an old-school ringtone plays. No music, no voiceover — just the crest, the date "05/28," the time, and the URL. The next day, a four-image carousel filled in the clothes.
Under Armour x Marine Serre is UA's 30th-anniversary capsule, launched 5 June, that rebuilds performance around the base layer.
It's Clint419's usual play — drop it sharp, keep it scarce, and let the pieces do the talking.
The label opened a two-day pop-up at 70 Tib Street on May 30-31 to launch its third adidas Superstar II with the Three Stripes.
The collection is built in four acts: I – The Call (contained spirituality), II – The Armour (protection), III – The Fire (purification), IV – The Saint (transcendence).
Domingo Rodríguez Lázaro led with reversible double-faced coats, clean-cut leather, textured denim and a refined moto suit.
Eñaut Barruetabeña builds around twenty looks as an emotional map from doubt to confidence, using protective, structured silhouettes with controlled volumes.
The Italian house teamed with Houston-based Axiom Space to build the next generation of lunar spacesuits for NASA's Artemis program.
Under Armour x Marine Serre is UA's 30th-anniversary capsule, launched 5 June, that rebuilds performance around the base layer.
Shot by Gray Sorrenti in the French countryside, it trades the usual seaside fantasy for a slower, more atmospheric mood, with interiors meeting untamed landscape.
Date: FRIDAY 7TH AUGUST, 2026
Time: 2.00pm - 10.30Pm
Space: Palmerstown House, Estate, Naas, Co. Kildare, W91 FK10
Date: SATURDAY 1ST AUGUST, 2026
Time: 2.00pm - 10.30Pm
Space: Palmerstown House, Estate, Naas, Co. Kildare, W91 FK10
Date: SATURDAY 6TH june, 2026
Time: 2.00pm - 3.00am
Space:The Racket Space, Cross Guns Bridge, Drumcondra, Dublin 9, D09 XW44
