Roberta Einer: SS23
London-based Estonian womenswear brand Roberta Einer launches their first full seasonal collection in over two years for SS23 following a string of sell-out D2C capsules informed directly through consumer demand and re-focussing the brand’s design handwriting. The flexibility and space created through focussing on engaging directly with consumers versus a traditional wholesale method, allowed the brand to delve deeper into the style and shapes which have now become signatures, growing a family of influencers and talent across the globe, and paving the way for this season’s return to seasonal showcasing – rethought, refined, and capturing the essence of what today’s Roberta Einer brand stands for.
For SS23, Roberta Einer works with London print consultancy Fiona Blakeman on colourful textured prints and New York based artist Vinny Castro on accessories: 3D printed ring and heart necklaces and mini bags made out of recycled thermoplastic and a mix of flower petals.
Credits
Stylist: Anders Solvsten Thomsen c/o Lalaland artists
Assisted by Melina Frangos
Casting: Affa Osman at CLM
Hair: Ali Pirzadeh at CLM
Make-up: Bea Sweet at CLM
Photographer: Laurence Ellis
Production: Rachel Xie
Video Director: Zhang Xhang
Camera Operator: Tzu Hsuan Chao
Camera Assistant: Yang Zhang
Music: Ankar Arken
Set Design: Justin Stevens Craft Design Studio
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Credits
Photographer: Remi Ferrante
Stylist: Phoebe-Lettice Thompson
Casting : Troy Fern
Talent: Adhel Bol & Amelia Hamlin
Make up: Zara Findlay for Bobbi Brown
Hair: Oskar Pera
Nails: Chiara Balsa
Tooth gems: Oona Beauty
Production: Monday Artists
Crystal: Swarovski
Bags : in collaboration with Vinny Castro
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