GUCCI: GENERATION GUCCI by Demna ss26 campaign

Gucci's latest campaign is simple on purpose. It's called "Generation Gucci," shot by creative director Demna himself in April 2026, right after his first runway for the house.

There are no Italian streets or big stories. Every photo is a model sitting on a solid color box — green, purple, yellow, pink, brown, black — with a matching background and a big white GUCCI logo across the front.

The clothes are a mix of old Gucci and new Demna. You see sharp blazers, black leather jackets with the red-and-green stripe, flared jeans, short rompers, fluffy coats and pink suits. Everything is styled tight and clean so the bags stand out.

And the bags are the point. The GG monogram crossbody, the gold Dionysus, the Horsebit 1955, the duffle and the trunk — all the house classics — are held front and center.

It's Demna's reset in one image: take the archive, put it on a color cube, and let a new generation of models wear it like it's theirs.

Who’s ready for the weekend? Where we going?👽🌪🖤 @aoifebracken giving looks in our @x._.y._.z.official camo fishnet top, faux fur skirt, and ball and chain bag designed by @a.d.a.m.joseph 🔗 Leave your thoughts 🔗

@dundrumtc launch new @nike store today! Head down for live DJs and much more to celebrate the launch of this modern space! The store will soon hold training classes too with running clubs, connecting to the local community through sport and fitness! 👽🔭🖤

🔭. @aoifebracken looking hot in our camouflage fish net top and faux fur skirt designed by @a.d.a.m.joseph 👽🌪🖤

In the lead up to @teletechuk festival this August in Manchester, the event label launched a refreshing capsule collection of merch 👽🛸🌪 The range features logo driven t-shirts with only 500 of each style available and is accompanied by two statement accessories in a cross body bag, and an essential fan 📡 Who copped?

ID 007: @666cmg 👽🌪🛸📡 You may be familiar with his hit edits of Headie One’s ‘Can’t Be Us’ or Clavish’s ‘Public Figure’; 666CMG has taken the techno scene by storm with a set of consistent releases and his standout sound mixing contemporary rap samples with electronic beats, clocking up over 700k plays on SoundCloud alone so far. His latest project and first EP ‘Ethereal’ has set the bar for what’s to come in the future for the artist who was born and raised in Letterkenny, Ireland, and we’re stoked. Read the full interview now over on XYZ-official.com 🗝

Who’s ready for the weekend? 👽🛸🌪 Next up in our Signal Mix Series is the very one @nattype_ 📡 ‘NAT TYPE’ is a DJ & Producer from Dublin, Ireland. This is an alias curated by Nathan O Connor in which he has experimented with many types of genres through his love for electronic underground music genres such as techno, trance and many more. Nathan has a passion for techno music gaining inspiration from DJs across Europe in Germany, Netherlands, France and of course Ireland which he uses to duck and weave with his hard techno and hard dance mixing and producing. This mix is curated of tracks ranging from 150 bpm to 160 bpm. Nathan has made this mix to showcase his skill of mix and matching hard industrial fast paced techno. Now over on our @soundcloud @influence.collective

@stussy & @martine_rose drift into spring with a collaborative project we all needed. The collection features a range of graphic T-shirts and hoodies alongside boy racer accessories for your motor. Landing on April 14th 👽🛸🌪

Full @hm x @muglerofficial look book has just landed over on XYZ-official.com 🛸👽🖤 Who’s going to wait in line?

Lil Uzi Vert fronts the new @heavn by @marcjacobs SS23 Campaign 🛸👽🌪 Captured alongside other well known names such as Ice Spice, the collection is bold with classic statement pieces with a modern feel 🖤

It’s everything we could possibly ask for! 🖤 The @nofaithstudios ‘Ruam SS23’ lookbook has us on edge 👽🛸 Thoughts?

We kickstart our ‘Signals’ Mix Series with SYNC Collective resident and Uncertain Events head man, @alxtrax .👽🛸Turning heads recently with his graft in both the world of music production and promotion, finding a unified love in harsher warehouse-influenced sounds. Recent releases have landed with MOTZ, Insane Industry, SPEED, Cartel, Pure Hate 000, Echo Recordings & more, giving the producer a solid discography of industrial focused material. As he moves on with the year he plans to unleash more hard edged techno, with a focus on a more European style sound, that is dominating the Netherlands and France. Head over to our @soundcloud now and get the vibes going for the weekend with 100% ALX Material 🗝🖤

The Easter Rising 👽🛸 Who’s ready for April? @a.d.a.m.joseph lines up some of the best rosters and venues for the forthcoming month. Tell us where you’ll be below ⬇️ Admission Links featured in article 🗝

Following up with our iD series, we chat to the one and only @tamisya_ . Born and raised in North Dublin, our native DJ has set fire to the turntables with her recent sets and mixes. Not only this, Tamisya has welcomed an adorable baby boy into the world and we wanted to know all about motherhood and the balance of work and home life. Photos @zoeardiff 👑

H&M are overly familiar with high end collaborations like Mason Margiela, Moschino, Balmain, and the list goes on. Adding to this credible list, they’ve now tapped into the groundbreaking world of Mugler for their newest collection, and we’re here for it! What are your thoughts? #HMxMugler

If you weren’t at the @blk.luvs.u weekender in Belfast this weekend, you missed out. 🛸 The Reboot family and an exceptional guest filled lineup had the Telegraph building on wheels with sweat dripping from the ceiling! 👽A collective of superior talent that made for a special event. 🖤

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