HYPEBEAST CELEBRATE ISSUE 37 AT STONE ISLAND, SOHO

The Stone Island flagship at 70 Greene Street in SoHo celebrated the launch of @hypebeastmag issue 37. Guests moved through the space while the Stone Island editorial — shot exclusively for Issue 37 — played across video displays throughout the night, bringing the pages to life.

@moderndayconfucius and Stone Island came together on a custom bookmark gifted to attendees, a small but meaningful detail for the night. A special set by @dylanali_ who was also featured in the issue,set the energy for the special moment.

Photos by Finnley Crawford

The product is pure Pellador — no clichés, just the signatures that built its name after Dublin Fashion Week. The Selfridges edit leads with the dog-appliqué zip hoodie, silk football shirts, waffle crews, and the new landscape-print cap with the triskele embroidery.

It’s the brand’s biggest move yet, and the most confident statement of where Irish streetwear is right now — heritage, humour, and completely at home on Oxford Street.

Pellador is available now in-store at Selfridges London.

STREET STYLE

No results found