RASHIID STOPS OFF ON THE LUAS FOR ‘BITCH I’M A COW BAG’
Rashiid didn't overthink it. The new bag is exactly what it says on the tag — "bitch im a cow" — stitched in lowercase across a squishy, cow-print tote that looks like it walked straight out of a 2018 timeline.
The reference is obvious. Doja Cat's "MOOO!" turned the line into a chant, with playful lyrics about being a cow and rejecting cat identity, and the internet ran with it on tees and stickers ever since.
Rashiid's version keeps the joke intact but upgrades the materials: buttery faux hide, black-and-white spots, pink contrast lining, a chunky zipper pull shaped like an udder. It's not trying to be quiet luxury. It's for carrying your phone, your lip gloss, and your refusal to take fashion seriously.
Drop culture loves irony, but this one works because it's honest. No faux-deep concept, no collab partner, just a bag that moos when you open it in a quiet room. Wear it with anything — especially if you're not a cat and you don't say meow.
REPRESENT TAPS INTO THE TIMELESS SPIRIT OF THE BEACH BOYS FOR A CAPSULE THAT REINTERPRETS THE BAND'S LEGACY THROUGH A CONTEMPORARY LENS.
EXPLORE THE DELICATE TENSION BETWEEN BEAUTY AND DANGER THROUGH A CAMPAIGN THAT IS BOTH HAUNTING AND REFINED.
The Sporty & Rich "Rich Girl" collection slated for June 18 trades the brand's usual country-club whites for a full Y2K rich-girl fantasy shot.
STREET STYLE
CAMPAIGNED THROUGH A STRIPPED-BACK VISUAL NARRATIVE THAT EMPHASIZES MOVEMENT, IDENTITY, AND ATHLETIC EXPRESSION.
Oakley took Milan Fashion Week out of the tailoring houses and into a concrete hall on June 19–20, unveiling Spring/Summer 2027 under the Latitude 027 banner.
The collection is built in four acts: I – The Call (contained spirituality), II – The Armour (protection), III – The Fire (purification), IV – The Saint (transcendence).
THROUGH THE MOVE FREELY, ANYWHERE CAMPAIGN, FPA REINFORCES ITS HYBRID DESIGN PHILOSOPHY—ONE THAT MERGES PERFORMANCE-GRADE FUNCTIONALITY WITH CONTEMPORARY AESTHETICS.
BENT REIMAGINES THE VISUAL LANGUAGE OF VINTAGE ATHLETICS THROUGH A CONTEMPORARY LENS, BLENDING HERITAGE SPORTSWEAR REFERENCES WITH MODERN STREET LUXURY.
EVERYDAY WEARABILITY. OVERSIZED SILHOUETTES, PREMIUM FABRICATIONS, AND STATEMENT GRAPHICS FORM THE FOUNDATION OF THE RELEASE
Date: FRIDAY 7TH AUGUST, 2026
Time: 2.00pm - 10.30Pm
Space: Palmerstown House, Estate, Naas, Co. Kildare, W91 FK10
Date: SATURDAY 1ST AUGUST, 2026
Time: 2.00pm - 10.30Pm
Space: Palmerstown House, Estate, Naas, Co. Kildare, W91 FK10
Date: SATURDAY 6TH june, 2026
Time: 2.00pm - 3.00am
Space:The Racket Space, Cross Guns Bridge, Drumcondra, Dublin 9, D09 XW44
