loewe x on; spring, engineered
LOEWE and On's latest drop keeps the partnership in performance mode. The core is the Cloudtilt 2.0, a slip-on built from recycled-polyester mesh with CloudTec Phase in the midsole for seamless weight transfer and an ultra-lightweight platform sole. It's the same "Spanish craft meets Swiss engineering" brief LOEWE has pushed since 2022 — artisanal detailing on top of On's tooling.
For Spring 2026 the color story is stark: an all-black low-top with the stacked LOEWE x On logo on the side panel, and a white high-top with a tonal Anagram embossed at the midfoot. Both use the mesh sock upper, speed-lace system and sculptural sole, and both are cut for city movement rather than trail.
The collection is live now on LOEWE.com and On.com, with select global retailers carrying limited volumes — one pair per customer. It's not the laceless LightSpray Cloudmonster (that's the limited lab piece), it's the everyday trainer from the collab, priced in the core LOEWE x On tier and built to be worn, not archived.
REPRESENT TAPS INTO THE TIMELESS SPIRIT OF THE BEACH BOYS FOR A CAPSULE THAT REINTERPRETS THE BAND'S LEGACY THROUGH A CONTEMPORARY LENS.
EXPLORE THE DELICATE TENSION BETWEEN BEAUTY AND DANGER THROUGH A CAMPAIGN THAT IS BOTH HAUNTING AND REFINED.
The Sporty & Rich "Rich Girl" collection slated for June 18 trades the brand's usual country-club whites for a full Y2K rich-girl fantasy shot.
STREET STYLE
CAMPAIGNED THROUGH A STRIPPED-BACK VISUAL NARRATIVE THAT EMPHASIZES MOVEMENT, IDENTITY, AND ATHLETIC EXPRESSION.
Oakley took Milan Fashion Week out of the tailoring houses and into a concrete hall on June 19–20, unveiling Spring/Summer 2027 under the Latitude 027 banner.
REPRESENT TAPS INTO THE TIMELESS SPIRIT OF THE BEACH BOYS FOR A CAPSULE THAT REINTERPRETS THE BAND'S LEGACY THROUGH A CONTEMPORARY LENS.
EXPLORE THE DELICATE TENSION BETWEEN BEAUTY AND DANGER THROUGH A CAMPAIGN THAT IS BOTH HAUNTING AND REFINED.
The Sporty & Rich "Rich Girl" collection slated for June 18 trades the brand's usual country-club whites for a full Y2K rich-girl fantasy shot.
Date: FRIDAY 7TH AUGUST, 2026
Time: 2.00pm - 10.30Pm
Space: Palmerstown House, Estate, Naas, Co. Kildare, W91 FK10
Date: SATURDAY 1ST AUGUST, 2026
Time: 2.00pm - 10.30Pm
Space: Palmerstown House, Estate, Naas, Co. Kildare, W91 FK10
Date: SATURDAY 6TH june, 2026
Time: 2.00pm - 3.00am
Space:The Racket Space, Cross Guns Bridge, Drumcondra, Dublin 9, D09 XW44
